Since I started Nike+, I run the total to 50km!
I run about 5km at one time. So it's 10 times.
I keep on running.
Wednesday, April 28, 2010
Roots of Empathy
I read an article about William Drayton who is a well known social entrepreneur Ashoka : Innovator for the Public. In the article, he mentions the importance of empathy for entrepreneur. And he introduced a program of increasing empathy for children. The program is "Roots of Empathy".
Roots of Empathy is an evidence-based classroom program that has shown dramatic effect in reducing levels of aggression among schoolchildren by raising social/emotional competence and increasing empathy. The program reaches elementary schoolchildren from Kindergarten to Grade 8. In Canada, the program is delivered in English and French and reaches rural, urban, and remote communities including Aboriginal communities. Roots of Empathy is also delivered in New Zealand, the United States and the Isle of Man.
Source: Roots of EmpathyI think that this program is interesting. Unfortunately, the program is not yet implemented in Japan.
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journal
Tuesday, April 20, 2010
Friday, April 16, 2010
Starbucks Via
Starbucks launched a new product, starbucks via. Simply put, it's instant coffee. But it's not just a ordinary instant coffee. It spent two decade of development period.
I immediately bought it, and I tried... Yep, It's delicious!!
There is just one thing I have on my chest, which is the branding strategy of Starbucks. This new product could damage Starbucks as a brand in the long run. Starbucks VIA is essentially an instant coffee to make at home, which doesn't go with the usual selling point of Starbucks. The current success of Starbucks is it's unique coffeehouse experience (the Starbucks experience) and being the neighbourhood gathering place (Starbucks is the "third place" where people would be after home and work / school). I think the new product will increase the sales of Starbucks in the short run but the same cannot be said of the long run.
I think we need more time to evaluate the new product.
I immediately bought it, and I tried... Yep, It's delicious!!
There is just one thing I have on my chest, which is the branding strategy of Starbucks. This new product could damage Starbucks as a brand in the long run. Starbucks VIA is essentially an instant coffee to make at home, which doesn't go with the usual selling point of Starbucks. The current success of Starbucks is it's unique coffeehouse experience (the Starbucks experience) and being the neighbourhood gathering place (Starbucks is the "third place" where people would be after home and work / school). I think the new product will increase the sales of Starbucks in the short run but the same cannot be said of the long run.
I think we need more time to evaluate the new product.
Labels:
journal
Thursday, April 15, 2010
Wednesday, April 14, 2010
Nike Running
I run and joined Nike+ Running. Today I runs 5.1km. But almost walked...
My friend made a challenge "London to Tokyo". I joined it.
My Nike+ ID is "kei-jpn". If you like contact me on Nike+.
My friend made a challenge "London to Tokyo". I joined it.
My Nike+ ID is "kei-jpn". If you like contact me on Nike+.
Labels:
journal
Tuesday, April 13, 2010
Nike+ SportBand
I got a Nike+ SportBand!!
Tomorrow I'm going to record my run... walking. I'll have the report to you in the flash.
Tomorrow I'm going to record my run... walking. I'll have the report to you in the flash.
Nike+ SportBand User's guide
- English
- Japanese
source: Nike web site
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journal
Thursday, April 8, 2010
Nike Lunar Glide plus
I bought a Nike sneaker for running, because I want to try Nike+.
But nike's staff told me shocking information. My iPod touch don't support Nike+!! My iPod touch is 1st generation. Nke+ supports from 2nd generation...
I have 3 options.
1. buy new iPod touch or nano
2. change my moble-phone to iPhone
3. buy Nike+ sportband
Thinking cost, I will select to buy Nike+ sportband.
But nike's staff told me shocking information. My iPod touch don't support Nike+!! My iPod touch is 1st generation. Nke+ supports from 2nd generation...
I have 3 options.
1. buy new iPod touch or nano
2. change my moble-phone to iPhone
3. buy Nike+ sportband
Thinking cost, I will select to buy Nike+ sportband.
Labels:
journal
Friday, April 2, 2010
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