INVICTUS

source: Warner Bros.

The movie, the title is INVICTUS, was the story about Nelson Mandela.
I am ashamed to say this, but I didn't know him and about South Africa. I was able to get interested in him and South Africa from this movie. So I want to read a book about Nelson Mandela and South Africa.

Following passage was quoted in the movie. It's from INVICTUS by William Ernest Henley.
I am the master of my fate: 
I am a captain of myself.

LOVE by Robert Indiana

Do you mind public art in regular life? I almost didn't  notice about that. But I realized there were.

"LOVE" is at Shinjuku.
When I saw this public art, I think that I attend public arts in regular life and take a picture and introduce it on my blog.
How many public art can I see this year? I am looking forward to figures at the end of the year.

Kiva

source: Kiva.org

I made two loans. They are both working as farmer in Philippines.

THE GLOBAL EKIDEN RELAY - RUN Fwd:

TASUKI was passed me by TKE who is one of my good friend. I became the second runner. So, I went to run. And I passed our TASUKI to Muka. He will run for us.

What's "THE GLOBAL EKIDEN RELAY"
An Ekiden race is a long distance relay where runners pass their run by handing off a cloth sash called a "TASUKI".
The more people who pass on the TASUKI, the more sweat and effort from the previous runners will be contributed into the TASUKI.
RUN Fwd: It's an unprecendented race where teams from around the world will be competing to create the longes Ekiden Relay chain.
Source by NIKE

Starbucks launches new logo

Source by Starbucks

Starbucks launched a new logo. The words “Starbucks coffee” disappeared and the color of the logo became simpler.

As you know, a logo is very important for marketing. And Starbucks’ logo is familiar to people in many countries. Starbucks is the world’s biggest coffee chain. Last year I went to Shanghai and I saw lots of this logo. Of course, it’s the same in Japan.

I think that to change their logo is a great executive decision for Starbucks.
Starbucks succeeded in providing the “Starbucks experience” as a third place. And I think that they have acquired a lot of fans.
In the last few years they have expanded their business to CPG such as Starbucks VIA which is an instant coffee. At that time, I thought this strategy will not elevate the brand value but these products were able to support Starbucks’ sales.
They will expand CPG. I hope they continue to provide good places.

Digital book & mobile device

It is predicted that digital book & mobile device grow popular in Japan this year.
Japan's book industry did not go digital because of the book industrial structure.

In the lecture, the industry structure of the book in Japan introduced.

There are three main parts of structure; publishing, wholesale bookseller, and bookstore. The wholesale bookseller is strong in the three.

I looked at each industry in Japan. As a results, it seems that especially publishing companies have a hard time. Two major publishers had a big deficit. On the other hand, profit of wholesale booksellers stay about the same.

I think the stream of digital book will go. I want to use this device.

TRON: Legacy

Source: Disney co.jp

I went to this movie the other day. Torn is a talk of town in Japan. The event of TRON took place in Tokyo last year. I didn't go to see the event. I found the following picture. It look like CG.

Kiva

I made a loan to her. It's my 45th loans.
I hope to help her succeed.

Cowntdown

I went to new year's eve countdown event. The site was extremely crowded. I was up stars to avoid a huge crowd of people. I enjoyed the atmosphere and went back home.

2011

A Happy New Year
明けましておめでとうございます。
新年快乐

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