Kiva

smart pet

I want to share the toy named smart pet. I was attracted to the toy even thought it is very childish.

However, who is the target for the smart pet? People of all ages have iPhone and iPod touch. As far as this advertisement goes, the target are young women. I am not sure if they are going to want  to buy the toy.

The toy will be released in mid-June. I will go to check who were attracted by the toy at the sales floor.

REIMAGINING JAPAN: The Quest for a Future That Works

I read a book, entitled: REIMAGINING JAPAN. It is about Japan's challenges and its proposal from the perspective of its contributors.

There are two challenges in common among contributors:
First, is the decline of Japan's population. From the contributor's point of view, Japan is an aging society. Because a major part of this society was made in the period of population growth, we have to change our system to adapt demographic onus.
Second, is the delay in overseas advance.


The contributors of this book shared their different proposals but I think their proposal can be summarized into three important keywords. These are: Diversity, Innovation, and Leadership.