source : amazon.com
Kindle is a popular electronic reader.
Amazon.com introduced Kindle with ads. Sponsored ads are displayed as a screensaver or at the bottom of home menu. The regular price for Wi-Fi-only Kindle is $139 but if it is Kindle with ads is only $114. It’s $25 lower.
I think the ads model is very attractive for users because we can get a device more inexpensively.
If Amazon has more sponsors and displays the ads which are changing in real-time, the ads model is useful in expanding Kindle. Other device maker may follow the ads model in the near term.
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