Yandex

source: Yandex

Yandex, a Russian Internet Search Company has been listed on the Nasdaq. The company raised $1.3 billion from an IPO. For your information, Google raised 1.67 billion in 2004.

According to Yandex's prospects, in 2010, the company generated 64% of all search traffic in Russia. Google is about 22% (*1). And Yandex operate in Ukraine, Kazakhstan and Belarus.　The prospects also said their strengths the following.

Competitive StrengthsWe believe that we benefit from the following key strengths:
- we are the internet market leader in Russia by revenue, with the most popular search engine and most visited website
- we are at the forefront of search and information retrieval technology
- we deliver best-in-class user services
- we have a proven track record of monetization
- we attract and nurture world-class talent

In search company, it's important to boost searching share. Naturally, they think it. How does Yandex increase their share using IPO money? I'm interested in it.



*1: Google market shares around the world